1. Privacy Notice

This Privacy Notice explains in detail the types of personal data we may collect about you when you interact with us. It also explains how we’ll store and handle that data, and keep it safe.

We know that there’s a lot of information here, but in short we can keep building better products if we better understand you and therefore we capture information about you in order to improve your experience of Tiger Systems’s products and services.

Tiger Systems Ltd, The Offices, Unit 1, Orchard Court, Orchard Trading Estate, Toddington, GL54 5FY is the data controller and processor for the purpose of the Data Protection Act 1998 and the General Data Protection Regulation.

We hope the following sections will answer any questions you have but if not, please do get in touch with us.

2. When do we collect your personal data?

• When you visit any of our websites, and use your account to buy products and services or redeem vouchers.

• When you make an online purchase and check out as a guest (in which case we just collect transaction-based data)

• When you create an account with us

• When you correspond and communicate with us

• When you purchase a product or service in store or by phone but don’t have (or don’t use) an account.

• When you engage with us on social media.

• When you enter prize draws or competitions.

• When you’ve given a third party permission to share with us the information they hold about you.

• We collect data from publicly-available sources (such as Land Registry) when you have given your consent to share information or where the information is made public as a matter of law.

• When you comment on or review our products and services.

• When you choose to complete any surveys we send you.

4. The information we collect

• If you have a web account with us we collect personal details that you type in and submit; such as name, address, email address, age, date of birth and gender

• Details of your interactions with us

• Details of your visits to our websites or apps, and which site you came from to ours, web pages viewed during your visit, the advertisements you clicked on, and any search terms you entered.

• Information gathered by the use of cookies in your web browser.

• Personal details which help us to recommend items of interest.

5. The Legal Basis we rely on

The law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including:

Consent

In specific situations, we can collect and process your data with your consent.

Contractual obligations

In certain circumstances, we need your personal data to comply with our contractual obligations.

Legal compliance

If the law requires us to, we may need to collect and process your data.

Legitimate interest

In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.

6. How we protect your personal data

We know how much data security matters to all our customers. With this in mind we will treat your data with the utmost care and take all appropriate steps to protect it.

We secure access to all transactional areas of our websites and apps using ‘https’ technology.

Access to your personal data is password-protected, and sensitive data (such as payment card information) is secured by SSL encryption.

We regularly monitor our system for possible vulnerabilities and attacks, and we carry out penetration testing to identify ways to further strengthen security.

7. How long will we keep your personal data?

Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected.

At the end of that retention period, your data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.

8. What are your rights over your personal data?

An overview of your different rights

You have the right to request:

1. Access to the personal data we hold about you, free of charge in most cases.

2. The correction of your personal data when incorrect, out of date or incomplete.

3. For example, when you withdraw consent, or object and we have no legitimate overriding interest, or once the purpose for which we hold the data has come to an end.

4. That we stop using your personal data for direct marketing (either through specific channels, or all channels).

5. That we stop any consent-based processing of your personal data after you withdraw that consent.

6. Review of any decision made based solely on automatic processing of your data (i.e. where no human has yet reviewed the outcome and criteria for the decision).

You have the right to request a copy of any information about you that the we hold at any time, and also to have that information corrected if it is inaccurate. To ask for your information, please contact Data Protection, Tiger Systems Ltd, Cheltenham Film Studios, Hatherley Lane, Cheltenham, GL51 6PN, or email access-request@tigersystems.com. To ask for your information to be amended, please contact our Customer Services team by email at info@tigersystems.com.

If we choose not to action your request we will explain to you the reasons for our refusal.

Your right to withdraw consent

Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent.

Where we rely on our legitimate interest

In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.

Direct marketing

You have the right to stop the use of your personal data for direct marketing activity through all channels, or selected channels. We must always comply with your request.

Checking your identity

To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Notice. If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to act.

9. How can you stop the use of your personal data for direct marketing?

There are several ways you can stop direct marketing communications from us:

Click the ‘unsubscribe’ link in any email communication that we send you. We will then stop any further emails.

Write to Data Protection, Tiger Systems Ltd, Cheltenham Film Studios, Hatherley Lane, Cheltenham, GL51 6PN.

Please note that you may continue to receive communications for a short period after changing your preferences while our systems are fully updated.