Email Marketing
Email marketing is an essential part of any marketing toolkit and remains one of the most effective ways of communicating with your customers directly in their inbox. When done properly email marketing becomes especially effective in building brand loyalty and trust and with an average return of £44 for every £1 spent, it’s hard to see why you wouldn’t want to do it. The Tiger System’s team have over a decade of experience and the expertise to achieve powerful results for your business.
Should you invest in email marketing?
A successful email marketing campaign is nothing without a well-informed email marketing strategy. Rarely does just a bulk send of the same message to your whole list lead to a successful outcome. Today, data must inform every decision, delivering the right content to the right audience at the right time. However, with the appropriate strategy and execution, even a simple welcome trigger email can increase revenue by 320%. In short email marketing is fast, cheap and highly effective!
How we can support your email marketing
Need a strategy to grow your email list? Built a marketing list but don’t know how to start communicating with it? Sent some emails but had poor results? Looking to win-back and reactivate old customers? Or just looking to take your email marketing to the next level? We can help! We support our customers to create, manage and implement targeted email communication strategies throughout the entire customer lifecycle, designed to maximise ROI. Need us to take a look at your current email offering and make improvements? Book a free consultation, we would love to help!
Why Tiger?
Making it work for your team
Communicating with customers and prospects is vital to your company, so it is important to provide your team with a cost-efficient email marketing solution that is bursting with features. We work with brands on an ongoing basis, running and optimising their email marketing and ensuring it supports other digital marketing services such as SEO, PPC, Content Marketing.
Personalised account management
With over a decade of digital marketing experience and a team made up of developers, data scientists, copywriters and designers we can support you from strategy creation to implementation and analysis. Our philosophy is built around supporting your team wherever it needs our help.
Full-service email agency
Each of our customers are unique and therefore so must any email marketing strategy we develop for them. This requires us to spend time with you, to understand your strategy across the entire customer lifecycle. We can then create an email marketing strategy that delivers a consistent experience for your customers and integrate with other channels, helping to improve your overall marketing ROI.
Their willingness to listen, learn, and implement a great strategy that we can follow and track was impressive.
— Sam Windridge, Founder and CEO, Forbes and Lewis
We host all your images on our lightning-fast CDN servers at no additional cost so your whole email loads fast
Easily customise your content to each subscriber by personalising it with the information they have provided.
No design restrictions! You won't find any ugly 'powered by' logos or branding either.
Have access to as many templates as you need to meet your marketing needs, all easily accessible
Templates & Dynamic Content
It is vital to use a dynamic email template, designed to match your business brand that is flexible enough to be used for all your marketing needs.
Engaging by Design
Your emails must be as engaging as possible. All our email templates are responsive by design so that they work great on any device. With mobile now accounting for more than 50% of email opens, this is more important than ever.
Bespoke Templates
Stay ahead of the curve with the latest in email design and development. We build your template from the ground up to make sure you get the full benefit of our knowledge and experience.
Flexible Templates
A template should be flexible by design so that it fits all your creative needs. Your template will be distinct and built using modular content blocks which you can add and combine as needed to build beautiful emails.
Dynamic Content
Use dynamic content to display or hide text, images and other content elements to specific groups of recipients. This saves you time by allowing you to combine multiple, personalised emails into one.
A/B Testing
We make A/B testing simple. Our system makes it easy to try out different designs, content or subject lines. Just let us know what you want to test and we do the rest.
Once you have defined your test, choose how long you want to run it for and how many people you want to test it on. We can then automatically pick a winner to use for the remainder of your mailing list.
Social sharing
Subscribers like to share great content, so we want to make it as easy as possible for them to do so. Our social sharing feature makes it easy to share campaigns on Twitter and Facebook. Add a "Like" or "Tweet" button to your campaign and it's ready to be shared.
Even better, we have built sharing analytics into our live reporting so you can see who shared your campaigns, and even what they said about you when they did it.
